It could be about a big mistake you’ve made at work or a break-up. Whatever the case may be, when something bad or upsetting happens, do you try to forget about it by forcefully shooing that thought away? Of course, forgetting and blocking out the thought helps relieve stress. Unfortunately, the human brain is not quite so simple that we can just wipe things off our memory.

“Not Thinking” is Counterproductive

The more you try not to think about something, the more it consumes your mind
Studies have shown that the harder people try to “forget” or “avoid thinking” about something, the more it sticks to the mind. This makes it more difficult to suppress our thoughts. This is called the paradoxical effect of thought suppression.

For example, when people who quit smoking constantly focus on the idea, “don’t think about smoking,” their minds will actually fill with thoughts of smoking. Every visit to a corner store, they’ll be checking the cigarette shelf or unintentionally staring at others who are smoking. In another scenario, when someone asks us to keep a secret, we end up thinking about it all day and night, racked with the temptation of telling a friend. We can fall into a self-loathing trap by thinking about the things we shouldn’t and conclude that we’re weak-willed. However, it all comes down to the mechanism of our thought processing than about will.

How to Better Deal with Stressful Thoughts

The more we try not to think, the more we end up thinking. We become overwhelmed by things we don’t want to think about, stressing our hearts away. What can we do to break this negative cycle? Here are a few ways to naturally avoid unwanted thoughts.

The technique of 'not thinking'

1. Weaken the Need to Forcefully Shut Down

As mentioned, the more we try with the mentality of ‘should not think,’ the more it lingers in our minds. We need to weaken the idea that we ‘should not think’ about something. To achieve this, we can carefully monitor our thoughts. The conscious choice of “not thinking” implies our effort to avoid a certain thought, yet as a result, ending up with more attention towards the thought. It’s time-consuming and difficult to completely cut off our thoughts that cause stress. Try not to impose yourself with the strenuous task of “not thinking”, as this may be counterproductive.

2. Analyze Your Thought Process in Detail

When we feel frustrated, we tend to only focus on events that left the strongest impression, which in this case is the would be the frustrating incident. Try to look back on what you were doing before the incident. What were you doing and what was your state of mind? What triggered your frustration? Analyze your experience and sentiment from an objective point of view. What kind of action should you have taken in hindsight? This practice will help organize your thoughts and calm you down.

Analyze your experience and sentiment from an objective point of view

Repeating this approach helps gradual focus on the positive aspects of the matter, thus allowing our minds to accept. The process of detailed analysis may seem counterproductive, but this actually helps faster for the disperse and release of unpleasant feelings.

3. Introduce Alternative Thinking

It’s not easy to focus on many things at the same time. Instead of thinking what you’d rather avoid, introduce an alternative thought. When negative thoughts start filling your head, shift your focus and attention to something fun and joyful. This should naturally get rid of those negative thoughts. If you can make alternative thinking a habit, you’ll gain the capabilities to subconsciously avoid focus on the matters that stress you out.

Shift your focus and attention to something fun and joyful

Cast Your Mind Into Words

An effective way to practice the three steps above is to “disclose” your feelings and thoughts. Many studies show significant positive effects on mental health when experiences, feelings, and incidents are shared. “Disclosure” mentioned here doesn’t necessarily have to be towards others. Our deepest thoughts and feelings can be expressed through writing or speaking out loud alone. A diary that no one can see or self-talking at home is sufficient enough for it to be effective.

Forget That You Want to Forget

When you repeatedly remember an event you want to forget, or when your mind is full of negative thoughts, please don’t force yourself to forget. This is counterproductive and will not help you. Instead, try changing your experience into words and let them out. Facing yourself head-on may actually be the shortcut to getting rid of your negative memories.

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If you’re looking for more tips on how to care for your mental health, check out some of our past blog posts!


Kimura, H. (2003). Effects of thought suppression and effective strategies of mental control. Japanese Psychological Review, 46(4), 584–596.

About the Author


As a writer, worked on many medical-related articles based on academic papers. Specializes in articles on mental health and stress care.

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